‘Femininity’ is sometimes a code word for this mythical standard.” “It’s the idea that women and girls are gentle, soft, delicate, and nurturing, made of sugar and spice and everything nice. “Pink Think assumes there is a standard to which all women-no matter their age, race, or body type-must aspire,” she says. In fact, Peril coined the term “Pink Think” to describe this particular phenomenon, which she defines as “a group-think about what constitutes ‘proper’ female behavior,” adopted by advice-book writers and other so-called experts, manufacturers, advertisers, the media, and the general public, starting in the mid-20th century. The Lady Norelco from 1962 was the same as the regular Norelco, except it was pink.
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